What: Illustrate a complex process to your customer or client. For example, how to assemble your product or operate your service.

Why? Because your product or service has no value to the customer or client if they do not understand how to use it.

Deliverable: 2-10 minutes (really, however much time is needed), interview or voice-over, b-roll illustrating every step of the process, music, titles, and your logo.